Make the name mean more.
Bring distinction to inventory-driven advertising with sharper campaign concepts, creative consistency, employee stories and a customer experience people remember.
THE GOAL Stronger preference & qualified demand A PRIVATE PROPOSAL FOR STIVERS FORD LINCOLN 01 / THE IDEA
YOU'VE BUILT
THE BUSINESS.
NOW AMPLIFY
THE BRAND.
BUILT ON 45+ YEARS OF MOMENTUM
01 THE OPPORTUNITY
You don't need another ad.
You need the next advantage.
Stivers knows how to sell cars. The opportunity now is to build stronger connections between everything else Stivers sells, services and stands for.
Retail vehicles. Lincoln. Commercial fleets. Ford Pro Elite service. Specialized upfitting. Collision repair. They are distinct businesses with one tremendous asset in common: the Stivers name.
Imagine what happens when one senior leader is responsible for making all of them more visible, more consistent and more valuable.
1980The year the Stivers story began in Iowa
24+Commercial service repair stations
ONEOpportunity to connect the complete brand
Company history and service details: Stivers Ford Lincoln / Stivers Ford Pro Elite. “One” represents the proposed opportunity, not an existing business metric.
02 THE SHIFT
FROM
SELLING VEHICLES
TO BUILDING
MORE BUSINESS.
A great dealership markets inventory.
A great automotive enterprise markets the value of every relationship.
03 THE PLATFORM
A CONNECTED BRAND SYSTEM
One name.
More reasons to choose it.
A unified creative and marketing strategy—designed to support each division's sales objectives, not force every business into the same message.
ONE BRAND PLATFORMMANY REVENUE OPPORTUNITIES
Turn capability into contracts.
Give Ford Pro Elite and the fleet business targeted B2B messaging, focused landing pages, case studies, sales tools and campaigns built around reducing downtime.
THE GOAL More commercial conversations & accountsShow the work that sets Stivers apart.
Make specialized vehicles and upfitting impossible to overlook through purposeful photography, project features, procurement-ready materials and memorable proof of capability.
THE GOAL More visibility with high-value buyersKeep the relationship moving.
Connect sales, service, collision and ownership communications to bring customers back more often, encourage referrals and strengthen long-term loyalty.
THE GOAL Better lifetime customer value
Conceptual brand imagery created for this private proposal. The people and customer interactions are illustrative; images are not documentary photographs.
04 THE REAL ADVANTAGE
NOT A NEW VENDOR. AN INTERNAL ADVANTAGE.
An agency makes campaigns.
An owner of the brand makes connections.
One point of creative accountability.
Someone who sees the entire business, connects division leaders, directs execution and protects the Stivers brand across every touchpoint.
Better use of outside partners.
Retain the media buying, production and specialist partners that add value. Bring everyday strategy, creative leadership and coordination closer to the business.
Built-in business understanding.
One leader on the inside can learn the inventory cycles, service priorities, sales objections and customer stories—and turn those insights into better marketing.
05 THE BUSINESS CASE
BUILT FOR THE BOTTOM LINE
The role should
earn its place.
The right in-house leader is not just an added expense. The position is accountable for creating value through growth, smarter spending and stronger customer relationships.
01
Generate more qualified demand
Better commercial prospecting, sharper campaigns, clearer value propositions and sales-ready content.
GROWTH02
Make every marketing dollar work harder
Coordinate vendors, reduce duplicated production, reuse creative assets and hold programs to performance standards.
EFFICIENCY03
Increase lifetime customer value
Build connected communications across sales, service, repairs, ownership and referrals.
RETENTION04
Equip the people who close the sale
Develop pitch decks, fleet capability guides, customer stories and divisional sales tools that help move decisions forward.
CONVERSIONHOW WE'D MEASURE IT
Qualified leadsCommercial opportunitiesCustomer retentionCreative production efficiencyCost per acquisition
Targets and baselines would be established with Stivers leadership; no financial savings or revenue uplift are assumed here.
06 THE FIRST 90 DAYS
Less theory.
More traction.
01—30
Listen. Audit. Prioritize.
Meet division leaders. Understand sales goals and customer journeys. Review creative, digital channels, vendor responsibilities, performance and opportunities for quick wins.
31—60
Build. Align. Launch.
Set the brand framework, sharpen key messages, create reusable tools and begin one focused commercial or retention pilot tied to a specific business goal.
61—90
Measure. Refine. Scale.
Evaluate early campaign signals, demonstrate improved consistency and production workflow, then prioritize the initiatives with the strongest business potential.
07 THE PERSON BEHIND THE IDEA
CLINT HANSEN / BRAND + CREATIVE LEADER
I know the
difference between
making an ad
and building a brand.
I spent years developing automotive marketing, including work for Bob Brown Chevrolet and Lehman Auto Group, and have led creative teams, complex campaigns and enterprise brand transformation. At Tractor Zoom, I helped bring clarity and cohesion to a fast-growing business and its acquired Anvil brand.
I'm not proposing another outside agency relationship. I'm proposing to take responsibility from inside the business: partnering with your leadership team, supporting your salespeople and making Stivers' marketing more connected, more effective and more distinctive.
SEE MY EXPERIENCE
08 THE CONVERSATION
SCOTT, HERE'S THE QUESTION
WHAT COULD
THE NEXT MILE
LOOK LIKE?
You've already built a remarkable automotive business. I'd welcome 20 minutes to discuss what one dedicated brand and marketing leader could help it accomplish next.
PREPARED FOR STIVERS FORD LINCOLNCLINT HANSENBRAND STRATEGY / CREATIVE DIRECTION / MARKETING LEADERSHIP